100% Supima™: This isn't ordinary cotton. Supima is extra-long staple cotton grown in California — less than 1% of the world's cotton supply. The longer the fiber, the smoother and stronger the yarn. You feel the difference immediately.

ELS Fiber: The color stays. The surface stays clean. Extra-long staple means dye absorbs deeper and holds longer — the black stays black, the white stays white. Fewer short fibers at the surface means it resists pilling the way most cotton just doesn't. And it's 35% stronger than standard cotton, so the piece actually lasts.